Taking Flight with Lazy Pheasant

Alanna Dale, Founder and Owner of LAZY PHEASANT

LAZY PHEASANT ™ is a brand of luxury home furnishings inspired by the countryside with an urban feel. - Based in South Ayrshire, Scotland, the idea for Lazy Pheasant was established in 2013 whilst on honeymoon in Paris.

"I wanted to create a business with all the elements we were passionate about: design, art, photography, interiors and a love of rugby and the outdoors".

It took a few more years of refining what the business would look like and in 2018 Lazy Pheasant officially took flight. The initial collection of home furnishings was launched using traditional and colourful tweeds to create bold and 'stand-out' pieces.

Our most popular product is the 'Lazy Lineout' Rugby Ball Cushion and has become our signature product - exclusively designed and lovingly created by Lazy Pheasant.

We pride ourselves that Lazy Pheasant designs are manufactured in Scotland and we support British suppliers and partners. We believe in quality products with mashed up designs, proud of its British roots and ready to take flight.

Lazy Pheasant has been featured in Home and Interiors Scotland Design Directory and SCRUM Magazine, with our Founder Alanna Dale being profiled in the The Herald Scotland (Entrepreneur and Business Section).

Herald Link: https://www.heraldscotland.com/business_hq/18553605.home-furnishings-success-another-feather-cap-former-geologists-firm-lazy-pheasant/



LAZY PHEASANT has been brought to life by renowned artist Lindy Branson, based in London, whose collectors include Prince Charles, Princess Margaret, Princess Diana, Prince Michael of Kent and has been commissioned by Harvey Nichols, Harrods and Thomas Goode.

Lindy Branson has managed to capture the character and spirit of Lazy pheasant - elegant, stylish and playful.

Definition of 'pheasant' (noun);
A passionate and creative animal that has the power to make anything happen. The pheasant is colourful and bold but also knows when to be its natural self.
Definition of 'Lazy Pheasant' (noun);
A game bird reared in Ayrshire, Scotland, distinctive and elegant and not afraid to make a statement. Has a passion for the countryside but no stranger to urban environments or a sporting event.
Takes inspiration from traditional Scottish Estates, England's Home Counties and cityscapes of Paris and New York.